Design + Strategy

A cross medium campaign at Michigan State University

The numbers across Gen Z show that drinking is down as a whole. Michigan State surveyed it's students on the subject and got the same results, plus even more insights - central to this campaign launch as sporting events on campus began to sell alcohol for the first time. Creative direction led by Well Design Co.

In short

Accompanying the familiar Spartan imagery, these stickers were used both physically and digitally as a key part of the campaign. People focused photography led these visuals with a Gen Z throwback and carefree touch.

Other Work

Fika

Branding + Illustration

Murals

Illustration + Painting